The Thinking
20 years of pattern recognition... written down. Notes on enterprise sales, revenue structure, leadership mindset, and what it actually takes to build a B2B business that doesn't run on chaos or hope.
13 - The forecast that lies
by: Jag JasselPublished on: 23/03/2026Most enterprise sales forecasts are not forecasts. They are optimism organised into a spreadsheet. Here is the structural reason, and three fixes installed from real engagements.
Sales
03 - The Most Expensive Hire You'll Ever Make Is the One You Rushed
by: Jag JasselPublished on: 05/03/2026A bad enterprise AE hire doesn't cost you their salary. It costs you the year. Here's the number most sales leaders never calculate.
General
The thinking lands here first
Founders, sales leaders, and senior operators subscribe. Not for inspiration. For the structural thinking that makes revenue predictable. No sequences. No pitches. Just the work.
Sales. Structure. Mindset.
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